Introduction
Our client is a major international publisher. Due to the vast quantities of books that are published annually, they have gathered a large amount of customer data through various marketing campaigns and sales. Accessing and analysing this data is a necessity when looking at both the potential success of bringing a product to market and when generating revenue.
Software in use
- Complex Reporting - Integrated with Salesforce®. This enables complex filtering of multiple data sources.
- Contact Management
- Product Lifecycle - Record new publications being brought to market.
- Copyright Obtainment Process - Track the process of acquiring various types of copyrighted work (both text and multimedia).
- Request Management - Follow the process of internal requests for digital marketing.